Lake Forest, CA / New York, NY – August 19th, 2024 – Xplora, a leader in kids' smartwatches, and Segue, a pioneer in reverse logistics for the consumer and computer industry, are excited to announce a partnership with the aim to reduce their environmental impact by re-utilizing and safely recycling all Xplora inventory that flows through the US market.
The collaboration underscores the importance of a thriving secondary market and reinforces the commitment of both companies to sustainability and innovation.
Xplora, known for its innovative and child-friendly smartwatches, has been at the forefront of combining technology with safety and development. These smartwatches are designed to keep kids connected, safe, and active, providing parents with peace of mind and children with a sense of independence.
Segue brings its expertise in refurbishing and reworking technology devices to the partnership, ensuring that returned and previously owned smartwatches are meticulously inspected, refurbished, and brought back to market standards. This process not only extends the life cycle of these devices but also significantly reduces electronic waste, contributing to a more sustainable environment.
The new partnership with Segue Corp. is the latest news from Xplora in their effort to consistently improve their contribution to sustainability, whether it being environmentally and socially. With the premium smartwatch model, X6Play, Xplora’s packaging is made of nearly 100% recycled material. Further a volume reduction of more than 40% and weight reduction of more than 20% was achieved, reducing both footprint and transportation costs. Xplora’s commitment to social sustainability is emphasized in their multiple efforts over the past year under the umbrella ‘Play for good’. With their ‘Play for good’ program, they incentivize ‘Xplorers’ to engage in socially beneficial campaigns such as planting trees in urban areas, bringing fresh water to refugee camps etc.
Key Aspects of the Collaboration between Xplora and Segue:
- Sustainability Focus: By refurbishing returned smartwatches, Xplora and Segue are reducing the number of devices that end up in landfills, supporting global efforts to minimize electronic waste.
- Quality Assurance: Segue's rigorous reworking process ensures that every refurbished smartwatch meets the high standards expected by Xplora’s customers, providing a reliable and affordable option for families.
- Accessibility: The availability of reworked smartwatches opens up a more cost-effective avenue for parents seeking high-quality tech devices for their children without a premium price tag.
- Economic Benefits: The secondary market provides economic advantages by creating new business opportunities and jobs in the refurbishing sector, while also offering consumers greater value.
Statement from Xplora CEO, Sten Kirkbak:
"We are thrilled to partner with Segue to promote a sustainable option in our industry. This collaboration allows us to offer our customers high-quality, affordable smartwatches while taking a significant step towards additional environmental responsibility. Our goal is to ensure that technology can be enjoyed responsibly and sustainably."
Statement from Segue President, Marcus Vertun:
"Partnering with Xplora Technologies marks an exciting milestone for Segue as we work together to champion sustainability in the tech industry. Our commitment to expertly refurbishing and reintroducing devices into the market not only minimizes electronic waste but also supports a circular economy. This collaboration highlights our shared vision of a more sustainable future and our dedication to providing high-quality, environmentally responsible products for consumers."
For more information about Xplora, visit Xplora’s website. To learn more about Segue and their refurbishing services, visit Segue’s website.
Media Contact:
Xplora Technologies Inc.
Gro E. Dyrnes
SVP North America
gro.dyrnes@xplora.com
About Xplora Technologies:
Xplora Technologies is a leading provider of innovative wearable technology designed specifically for children. With a focus on safety, connectivity, and fun, Xplora's products help families stay connected and engaged.
