The Xplora Goplay campaign is a collaboration with Warner Bros. and their iconic Tom & Jerry characters. Xplora won the award for best-licensed advertising campaign in the world's largest and most prominent award ceremony for licensed campaigns. The competition included brands such as Pokemon Go, McDonalds, and UNICEF.
According to Sten Kirkbak, CEO and founder of Xplora, "The award is an important recognition for a company like Xplora, showcasing how we can use technology to encourage physical activity among children. Tom & Jerry are iconic characters which allowed us to launch a playful, yet relevant and interesting campaign that resonated with our target group.
There is every reason to believe that the platform will only grow in the coming years and there is great potential for similar new partnerships. Warner Bros. is now stepping up its collaboration with the popular family Xplora platform. It's easy to see why.
Rising market for kids smartwatches
The market for kids smartwatches is exploding, and it is estimated to ship 100+ million products over the next couple of years. "It is a huge accomplishment, as a Norwegian tech company, to be leading the way in this growth. One of the key drivers for our success and how we set aside from the competitors, is our Goplay activity platform, says Kirkbak. Our Goplay platform encourages and incentives children to move more and play more. Being able to innovate this space with some of the worlds most recognized family brands, is truly rewarding" he continues.
Xplora's campaign manager, David Smith, further says that "In light of the campaign, the platform has grown strongly, both in terms of activity level and number of users. We have in addition worked with partners such as Universal, SEGA, Netflix, Dreamworks, and Sony. Being able to have an open dialogue with major brands about the importance of getting children active and balancing the use of screen time with active time is very exciting. With this award, we hope more brands discover the potential in the Goplay platform" he says.
Xplora Goplay combines two key aspects of a child's world, namely playing with friends and family and having a reward systems. By collecting steps from the Xplora watch's, children are rewarded with Xplora coins they can use in the Goplay store and the upcoming Xplora Arcade. In addition, the children get the opportunity to participate in competitions with great prizes.
"The partnership between Xplora and Tom & Jerry: The Movie was an absolute pleasure. From conception to delivery, the entire team worked hard to deliver a campaign which exceeded expectations in terms of impressions, participation, number of steps and interactions on the Goplay platform. Having three children of my own, it was a project close to my heart and it was fantastic to play a small part in the Global movement for change, encouraging long-term positive health benefits for children" says Tim Hook, Head of Partnerships at Lime Communications.
The team is now looking forward to further growth on the platform.
About Xplora Technologies AS
Xplora is a platform and services company and an industry leader in the market for children's smartwatches. Xplora was founded to give children a safe onboarding to the digital life and a better balance between screen time and physical activity. Xplora's vision is to enable children around the world to experience how their everyday activities can create value and make a positive change in the world. The company is headquartered in Norway with operations in leading European markets.
Warner Bros. Entertainment Inc. is an American multinational media and entertainment conglomerate and a subsidiary of AT&T's WarnerMedia. Warner is known for famous productions such as Space Jam, Tom & Jerry, Harry Potter, Batman and Wonder Woman. https://www.warnerbros.com
About the Award
Licensing International's mission is to foster the growth and expansion of licensing both within the industry and in the global business community as a whole.
For 36 years, every year the Licensing International shines a spotlight on the innovation and accomplishments around the world, at the only global Licensing Excellence Awards, in addition to showcasing the year's best brands, properties, products, retailers and activations.